Infrastructure-level
engagement.

Overview

For founders and sales teams running outreach manually who need real infrastructure to make pipeline predictable. This tier builds the foundational outbound system: ICP, verified lists, multi-touch campaigns, and CRM routing. Enough to create consistent qualified meeting flow.

Deliverables

• ICP definition & buyer persona research
• Verified prospect lists (built to spec)
• 2 cold email domains (configured & warmed)
• 2 active outreach campaigns
• 7-touch email sequences per persona
• CRM routing setup
• Monthly optimization review
• Monthly performance reporting

Expected Outcomes

• 20–40 qualified meetings per month by month 3
• Structured, visible, and trackable pipeline
• Reduction of 8–12 hours/week in manual prospecting
• Verified ICP that the whole team aligns to

Upgrade Path

Upgrade to Revenue Infrastructure when pipeline exceeds 40 meetings/month or you need qualification automation and multi-domain scale.

Overview

For companies that need more than basic outbound. Think multi-domain infrastructure, automated lead qualification, reply categorization, and a system that routes sales-ready leads directly into your CRM. This tier operates the full outbound engine with weekly optimization cycles.

Deliverables

• Everything in Outbound Foundation
• 5 active campaigns
• Multi-domain infrastructure
• Claude lead qualification layer
• Reply categorization & routing
• Automated CRM routing with context
• Sales enablement frameworks
• Revenue attribution dashboard
• Weekly optimization reviews
• Dedicated account manager

Expected Outcomes

• 50–100 qualified meetings per month
• Automated qualification reducing sales cycle by 30–50%
• Full pipeline visibility with weekly attribution reporting
• Sales team working pre-qualified, context-rich leads only

Upgrade Path

Upgrade to Enterprise for custom automation, advanced CRM integrations, and dedicated strategy support.

Overview

Custom revenue infrastructure scoped to your business. For companies with complex CRM environments, multi-channel acquisition needs, or requiring dedicated strategy and onboarding support beyond standard tiers.

Deliverables

• Everything in Gold
• Multi-workflow automation
• Advanced CRM integrations
• Custom reporting & attribution
• Dedicated strategy support
• Enterprise onboarding & consulting

Expected Outcomes

• Custom pipeline targets scoped to your business
• Full-stack automation across every acquisition channel
• Board-level attribution and reporting infrastructure
• A system that runs independently long-term

Upgrade Path

No upgrade path — this is the complete operating system.