Replaced 30 hours of manual weekly sales work with automated infrastructure. Revenue 3.6× in 6 months.
This firm's senior consultants were spending 15 hours each per week on prospecting, follow-up, and CRM maintenance. The firm had no automation, no content engine, and no way to scale without hiring. Arashi OPS rebuilt the entire sales infrastructure, stripping out the manual overhead and replacing it with systems that ran around the clock.
Partner hours on BD / week
Monthly revenue
Average deal size
Weekly outreach volume
Inbound leads / month
Lead response rate
Challenge
The firm had built a respected consulting practice over seven years. Their client outcomes were exceptional. Their growth was entirely dependent on the personal networks of two senior partners, and those networks were finite. Every new engagement required one of them to be directly involved in selling. The team was burning out.
- Senior partners each spending 15+ hours per week on manual outreach and follow-up
- No CRM. Deal tracking lived in a shared spreadsheet with 800+ rows.
- Zero content presence. No thought leadership, no LinkedIn, no email list.
- Average deal size declining as the team took smaller work to fill the calendar
- Two partnership opportunities missed in 12 months because follow-up fell through the cracks
Strategy
The diagnosis was clear: the business had a capacity problem disguised as a growth problem. Adding more salespeople would have replicated the manual process at higher cost. Instead, we designed a system that front-loaded qualification, automated follow-up, and separated the prospecting work from the partners' calendars.
Phase 1: Audit & Architecture
Full audit of existing pipeline, win/loss analysis, and identification of the three highest-value buyer profiles. Designed a qualification-first system that filtered leads before any human contact.
Phase 2: Infrastructure Build
HubSpot implementation, email sequences for all three buyer personas, LinkedIn automation for the partners' profiles, and a content calendar delivering two thought-leadership pieces per week.
Phase 3: Outbound Automation
Deployed automated multi-touch outreach sequences for all three buyer personas. Integrated Clay for prospect enrichment and Instantly for campaign management. Qualification layer built to filter leads before partner contact.
Execution
The most important early win was converting the 800-row spreadsheet into a structured HubSpot pipeline in week two. Partners could see, for the first time, exactly where every deal stood. This alone changed how they managed their week and removed two hours of daily confusion.
Results
Six months in, the firm's senior partners work eight hours per week on business development instead of thirty. The firm is receiving inbound enquiries from prospects who found them through content. That had never happened in the company's seven-year history. Monthly revenue tripled without a single additional hire.
Lessons
Manual effort is not a growth strategy.
Talented people doing repetitive tasks is the most expensive way to run a business. When partners are spending their best hours on data entry and follow-up reminders, the ceiling is low. Systems create leverage.
Automation creates leverage for senior teams.
When the prospecting, follow-up, and data entry is automated, senior partners get their time back. 22 hours per week returned to billable and strategic work produced far more revenue growth than any additional salesperson would have.
Visibility changes behaviour.
When the partners could see their pipeline in real time for the first time, they made better decisions. The CRM didn't just organise data. It changed how they prioritised their week. Clarity is a growth lever.
All outcomes
Partner hours on BD / week
Monthly revenue
Average deal size
Weekly outreach volume
Inbound leads / month
Lead response rate